Alliances & Partnerships

Digital Marketing Executive

Bengaluru, Karnataka   |   Full time

Job Description: Digital Marketing Executive

What kind of experience are we looking for in a candidate?

  • Min 4-5 years of performance marketing experience.

  • Should have good experience of working on Google Ads, Facebook, Instagram, Youtube.

  • Should have some experience of running app install campaigns through programmatic channels and ad networks

  • Understanding and experience in ASO 

  • Should have good communication skills and should be comfortable to discuss and drive tasks within internal teams and with external partners.

  • Should have creative and numerical orientation in running and evaluating campaign performance.

  • Should be comfortable on working with excel

  • Basic knowledge of current marketing tools would be helpful.

JD for the candidate:

  • Plan and execute digital marketing campaigns across platforms like Google Ads, Facebook, Instagram, Youtube, Programmatic channels, and ad networks as per the goals defined. 

  • Work on ASO campaigns

  • Measure and report performance of campaigns, and assess against goals (ROI and KPIs) 

  • Identify trends and insights, and optimize spends and campaign performance based on the insights 

  • Communicate with multiple internal teams (product, tech, brand etc.) and drive marketing campaigns from start to end.

  • Communicate with designers to get creatives (banners, e-mailers, other ad units) made

  • Brainstorm creative growth strategies

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