Job Description: Digital Marketing Executive
What kind of experience are we looking for in a candidate?
Min 4-5 years of performance marketing experience.
Should have good experience of working on Google Ads, Facebook, Instagram, Youtube.
Should have some experience of running app install campaigns through programmatic channels and ad networks
Understanding and experience in ASO
Should have good communication skills and should be comfortable to discuss and drive tasks within internal teams and with external partners.
Should have creative and numerical orientation in running and evaluating campaign performance.
Should be comfortable on working with excel
Basic knowledge of current marketing tools would be helpful.
JD for the candidate:
Plan and execute digital marketing campaigns across platforms like Google Ads, Facebook, Instagram, Youtube, Programmatic channels, and ad networks as per the goals defined.
Work on ASO campaigns
Measure and report performance of campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights, and optimize spends and campaign performance based on the insights
Communicate with multiple internal teams (product, tech, brand etc.) and drive marketing campaigns from start to end.
Communicate with designers to get creatives (banners, e-mailers, other ad units) made
Brainstorm creative growth strategies