Assistant Manager - City Launch (Keyless)

Bengaluru, Karnataka   |   Full time

We currently lead the two-wheeler rental market in Bangalore and to are geared up to launch our services in all

the metro cities. Launch Manager will lead a highly dynamic team and will be responsible for setting up the two-

wheeler rental business in the assigned city.

This role is for you if you thrive in ambiguity and if you enjoy building strategy and executing on-ground equally.

Roles & Responsibilities

City Setup

○ Work with the central support teams in

        ■ Hiring for mid-level & on-ground roles across Marketing, Operations and for the

            automobile plant for keyless implementation

        ■ Infrastructure setup for the central office and for the automobile plant

○ Research & scout the city market to understand the local dynamics and thus plan the city launch - area wise demand etc.

Dock Less Scooter System Setup

○ Work with the central leadership teams in Bangalore to ensure procurement of bikes is

happening on time and business runs unhaltered

○ Set up the workshop and all necessary systems for the setup to deliver keyless scooters on time

Marketing & Alliances

○ Build and develop strong business relationships with the concerned local public & private

authorities like

       ■ RTO: For registration and other required clearance processes

       ■ City & Traffic Police: Advance information on our processes, handling traffic rule

           violation cases etc.

       ■ Metro, Bus Stand, Airports, Railway Stations: For possible tie-ups and demand


       ■ Colleges, Malls, Hospitals, Theatres: For parking space and demand generation

○ Work with the central marketing team to drive city specific digital marketing campaigns and improve adoption

○ Launch cost effective offline marketing campaigns to create awareness in the city

Business Growth & Delivery

○ Define the city growth strategy and ensure on-ground execution is aligned to this

○ Own, drive and deliver the P&L for the city

○ Lead multi-layered sales, marketing & operations teams by formulating goals, incentive programs etc.


● Strong & relevant educational background. Tier 1 Under Grad / Engineering preferred.

● 2+ years of strong experience in driving scale, delivering business numbers

● Strong experience in Operations / Marketing

● Ability to break down and solve complex problems through analytical excellence and business acumen

● Extremely strong people skills: attracting & hiring great talent, managing layered in-house and external teams

● Strong success record of achieving targets - including planning, team management and execution of plans to achieve the desired business goals

● Should possess - strong ownership, work ethic, willingness to get hands dirty and an attitude to get stuff done

● Has good business sense, multitasking and prioritisation abilities, an unwavering focus, and the ability to handle ambiguity

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