Marketing

BTL Marketing

Bengaluru, Karnataka   |   Full time

Key responsibilities:
- To design & implement marketing programs supporting acquisition targets and branding
- Responsible for preparing and executing the BTL marketing calendar including (but not limited
to).
- Ensure cost-effective deployment of visibility collateral, signage, events & outdoors
- Monitoring of Outdoor campaigns
- Required to take ownership and to work with different teams to maintain a smooth presence
offline.
- Be adept at BTL trends and competition benchmarking
- End-to- end planning, execution and analysis of on-ground campaigns and BTL branding
- Visit market frequently to understand the opportunities and challenges
-Coordinate with agencies and vendors for campaign execution and budgets

Ideal Candidate would be:
- Graduates or post-graduates with 1-3 years of experience in Events, Community/BTL
and Brand
- Good communication and negotiation skills
- Should have a result-oriented approach with an analytical bent
- Open to 10-15% local travel
- An out of the box and energetic marketer
- Conversant in Kannada would be a plus

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