1. MBA with work experience of 1-3 years in Digital marketing role.
2. Hands-on work experience of Google Ads Search and Display , Facebook Ads.
3. Has worked extensively on Google analytics 360 tool.
4. The working experience of an app analytics tool like Appsflyer is preferred.
5. Working experience of A/B testing tool is preferred.
6. To own retention, re-activation and engagement growth
7. To work closely with category teams to improve retention & engagement metrics
8. To lead retention & engagement growth team